AI – embrace or oppugn?

In my daily work at Atomize, when initially mentioning Artificial Intelligence to hoteliers, it (AI) is many times misunderstood. The reason for this misconception is probably due to the early sci-fi movies portraying the term equivalent to evil robots with a mission to terminate human existence. One example would be the movie Terminator from 1984.

Even if the concept of AI can be technically explained, AI’s decision-making process is usually too complicated for most people to grasp. Consequently, interacting with something we don’t understand can cause anxiety and make us feel like we’re losing control.

In that sense, it’s understandable that the concept sounds a bit frightening and does not create the best starting point for an AI discussion.

In reality, however, most scientists working on artificial intelligence aren’t trying to simulate true human intelligence at all. Even if there are exceptions like Sophia in Saudi Arabia – the first robot that has been declared as the first robot citizen – scientists are simply trying to create practical machines capable of analyzing data and making decisions to achieve a goal more efficiently.

As a matter of fact, think of artificial intelligence as just the natural next step now that we’ve created all this data — it should be utilized. Any other alternative would not make sense and to roll it back will not happen. We will have to accept it as the next step of our evolution.

At Atomize, we can prove with facts that, by using AI and machine learning algorithms, we are able to outperform any human being in setting the optimized price for a hotel room.

Please let us know if you would like to get some insight into AI and how it can help your business and revenue growth to the next level.

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