Suha Hospitality Group has chosen Atomize as their Revenue Management Software provider

GOTHENBURG, SWEDEN – March 2, 2022 

Suha Hospitality, the award-winning hotel group of luxurious properties in Dubai, has chosen Atomize as their exclusive Revenue Management Software (RMS) provider. 

Atomize continues its expansion in the Middle East (ME) by signing an agreement with Suha Hospitality to provide revenue management services to its four exclusive serviced hotel apartments in strategic locations in Dubai. 

SUHA Hospitality is a sister company of Sharaf Group, a large corporation in the UAE with established businesses in real estate, shipping and exchange, amongst other industries. In addition to the existing properties, SUHA Hospitality has more properties planned in 2022 as part of their aggressive expansion plan in the region.

In researching a Revenue Management Systems (RMS), SUHA was looking for an easy-to-use RMS that could process various sources of internal and external market data and make data-driven decisions. This was of the highest importance and one of the main selection criteria, as Dubai is one of the most dynamic cities in the world and requires a very responsive solution.

“In a dynamic market like Dubai there is simply too much data to process manually to ensure that our hotels are optimally priced at all times. Atomize will help us detect subtle changes in demand and adjust our rates accordingly, thus capturing greater revenues and providing us with more time to invest in strategic analysis and planning”, says Kamal S. Lohar, Cluster Director of Finance at SUHA Hospitality.


SUHA requires a modern and cloud-based RMS that was fully integrated with their PMS provider Hoteltime. The seamless, quality two-way integration with their PMS Hoteltime offers the best combination to deliver tangible results.

“In Atomize we have a revenue management tool that provides live market insights in an easy-to-use and highly actionable format, and is compatible with our HotelTime PMS’, says  Rahul Sati, Cluster Director of Revenue at SUHA Hospitality.


 By implementing Atomize, SUHA expects to grow their profit margins across their portfolio, combined with gaining operational efficiencies through price automation


 “Atomize is proud to partner up with another forward-leaning hotel group in the Middle East. We are experiencing a high demand for lean, fully automated and responsive revenue solutions from hotel groups. In order to run a sustainable operation at scale, hotel groups need to protect their cost base and at the same time leverage the benefits of automation.” said Alexander Edström, CEO at Atomize.



About SUHA Hospitality

Suha Hospitality offers stylish and modern accommodations for those traveling to Dubai on holiday or business. Their luxurious hotel apartments are ideally located throughout the city of Dubai to ensure easy and convenient travel.


SUHA Hospitality consists of four properties in Dubai  within the segment of exclusive hotel apartments;

  • SUHA Jumeirah Beach Residence, 12,3 and 4 Bedroom apartments. Tripadvsior Travellers Choice award 2021. Among Top 30 of rank 27 of 641 Hotels of Dubai.
  • SUHA Mina Rashid. Strategically located in the midst of Bur Dubai. Product: Studio, 1,2 and 3 Bedroom apartments.
  • Suha Creek, Waterfront Al jaddaf in Cultural village Product: Studio and One Bedroom apartment.
  • Suha Park Waterfront Al jaddaf in cultural village: Studio and One Bedroom apartment.


About Atomize

Headquartered in Sweden, Atomize helps hotels around the globe maximize their revenue by automatically setting the optimal price per room type. Atomize offers a Lean Revenue Management Software built for hoteliers that want to do more with less.

Used in more than 50 countries across five continents, by properties in the range of 50 to 1,250 rooms.  In 2019, Atomize was the first RMS to solve real-time price optimization, which opens up incredible possibilities for our customers to gain a competitive edge in their respective markets. The Atomize product offering fits well with hotels and hotel groups that are facing a new reality of fewer staff resources and the increased need for automation and enhanced profit margins.

Atomize RMS shows that a modern sophisticated tech solution for bigger operations doesn’t have to be complex and expensive to operate.

To learn more about Atomize, visit or follow us at @Atomize

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