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New feature: Push prices

Accept your price recommendations, anywhere Whether you’re stuck in your morning commute or running between meetings, you can now accept our price recommendations directly from your phone, tablet or desktop. With the push of a button, your price recommendations will … Read More

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New feature: Pacing reports

Running a hotel is like running a marathon. If you ignore your pace, you’ll fail to achieve your hotel’s performance goals. Unlike marathon runners, most hoteliers fail to monitor their pace while they are busy with their day-to-day tasks. It’s … Read More

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Client announcement: Gothia Towers

Atomize is happy and proud to announce that one of the biggest and most luxurious hotels in Europe has decided to work with Atomize to optimize prices for its 1200 first-class rooms and suites, with 41,000 m² of experience areas, … Read More

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A case of poacher turned game keeper

Booking.com is closing its rate manager tool according to a report from NextGen Opti. RateManager is a subscription service from BookingSuite that provides rate recommendations and forecasted room occupancy. Most hotel operators have woken up to the benefits of using … Read More

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Hotels, are you updating your prices 64 million times a year?

For a typical hotel that offers five room types with four available options (with or without cancellation & breakfast) with the intentions to update its prices once an hour, one has to perform more than 64 million price updates a … Read More

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Who do you think is the next Zlatan?

I would think that no one would completely disagree with me saying that there is some work left to be done around the digitalization in the Hospitality industry. Something needs to happen, especially on the infrastructural side, within the Hotel … Read More

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AI – embrace or oppugn?

In my daily work at Atomize, when initially mentioning Artificial Intelligence to hoteliers, it (AI) is many times misunderstood. The reason for this misconception is probably due to the early sci-fi movies portraying the term equivalent to evil robots with … Read More

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How do you measure success?

In the Nordics we have the deep-rooted cultural and societal norms known as the law of jante where society is put ahead of the individual, not boasting about individual accomplishments or being jealous of others. The Swedish concept of leadership … Read More

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