Atomize partners with ExploreTECH to support hotels in driving growth in the Middle East

As part of its continued support of hotels in the Middle East, Atomize – The Lean Revenue Management Software (RMS) provider, partners with the marketplace ExploreTECH to help drive growth and digital transformation in the region.  

Hotels in the Middle East are leading the global recovery from the pandemic and are boosting their revenues and growing their market share with the help of price automation. Atomize’s solution matches the region’s high demand for lean and easy-to-use revenue management tools that do not require hours of training to use. This is reflected in the company’s recent customer signings.


In the last couple of months alone, Atomize has expanded its Middle East footprint with the addition of hotel groups such as JA Resorts & Hotels with its 10 luxury properties representing 1,500 rooms in Dubai, Maldives and Seychelles, Gulf Court Hotel, with the ambition to do a full roll-out across the group’s portfolio and Dubai-based SUHA Hospitality with its four luxury hotel apartment properties in Dubai.

As part of Atomize’s increased presence in the region, they have recently partnered with ExploreTECH, the rapidly expanding marketplace platform that presents the knowledge, resources and technology required to fully optimize business performance in the hospitality and travel sector across the Middle East.

“The partnership with ExploreTECH is a natural and important step in our continued support of hotels in the region. Not only are Middle East hotels leading the global recovery but they are also embracing price automation to leverage as much as possible from market demand and reach superior results.”, says Alexander Edström, CEO at Atomize.

“It is a great pleasure to welcome Atomize to the ExploreTECH family. By providing an innovative revenue management solution for the hospitality industry, Atomize will provide considerable value to ExploreTECH users looking for relevant solutions. Our partnership with Atomize will help them reach the right target audience throughout the Middle East and Africa region and achieve our mission to deliver convenient and innovative services to buyers and vendors. As a result, we will be able to deliver the most comprehensive technology comparison and procurement platform in the industry.”, says Ralph Melis, Managing Partner of ExploreTECH

For more information, visit ExploreTECH >


About Atomize 

Headquartered in Sweden, Atomize helps hotels around the globe maximize their revenue by automatically setting the optimal price per room type. Atomize offers a Lean Revenue Management Software built for hoteliers that want to do more with less. Used in more than 50 countries across five continents, by properties in the range of 50 to 1,250 rooms.  In 2019, Atomize was the first RMS to solve real-time price optimization, which opens up incredible possibilities for our customers to gain a competitive edge in their respective markets. The Atomize product offering fits well with hotels and hotel groups that are facing a new reality of fewer staff resources and the increased need for automation and enhanced profit margins. Atomize RMS shows that a modern sophisticated tech solution for bigger operations doesn’t have to be complex and expensive to operate. After only two years in the market, Atomize RMS was top rated by hoteliers on To learn more about Atomize, visit or follow us at @Atomize  

Alexandra Fjällman – PR Contact

Mobile: +46 (0)768 52 47 63

E-mail:   [email protected]

About ExploreTECH

ExploreTECH is a technology marketplace for the MEA’s hospitality and travel industry. A platform that provides a channel for hospitality and travel technology suppliers to gain new audience engagement and generate leads. For hospitality and travel industry professionals, ExploreTECH serves as a central resource for information on technology solutions, as well as consulting services delivered by subject matter experts on how to advance and grow their businesses. ExploringTECH is also the only one of its kind that uses both English and Arabic, founded by Antoine Medawar, Mona Faraj, and Ralph Melis.

ExploreTECH is committed to driving forward the digital transformation of the entire MEA hospitality and travel industry with a user-friendly platform that allows users and service providers to work together to develop digital strategies, positioning the platform as the leading Blue Ocean marketplace of the future. 

GCC media enquiries should be directed to AllDetails:

Drishti Israni – PR Manager

Tel: +971 (0)4 448 4670         Mobile: +971 (0)52 568 7045

E-mail:   [email protected]

Share this:

More great articles

Join the Atomize Community

Get the latest revenue management insights and expertise direct to your inbox