Michael MCcartan 2020

Atomize recruits hospitality technology expert Michael McCartan as Chief Growth Officer

Alexandra Fjällman

GOTHENBURG, SWEDEN, December 15, 2020 

Atomize – the revolutionary, fast-growing Revenue Management Software provider with its innovative hotel pricing intelligence engine – has recruited senior hospitality tech expert and former Managing Director of Duetto, Michael McCartan as Global Chief Growth Officer (CGO) in a bid to further expand its executive team and accelerate global growth. 

Michael will take on his new position as CGO at Atomize from January 2021. In this cross-functional role, he will be responsible for the development and delivery of the company’s global strategic objectives and for ramping up Atomize’s international expansion strategy. 

Michael brings with him 20 years of experience in executive business development and delivery roles in the hospitality and revenue management technology fields. This wealth of knowledge will help him drive revenue management adoption in the industry, introduce new practices in light of the extreme market changes, and spread the Atomize philosophy in the hospitality community.

“I am excited and feel honored to have Michael join the Atomize management team. He possesses a unique and priceless track record in the revenue management field, and many recognize him as a leader in this space. While Michael will support our strategy of working with revenue management departments of larger hotels and hotel groups, his contribution will surely go beyond merely serving Atomize and will also contribute to building constructive dialogues in the revenue management community as a whole,” says Alexander Edström, CEO at Atomize.

On assuming his new role, Michael McCartan says: “The possibilities unlocked by AI and cloud computing have brought us into a new era where the absolute best of human capabilities combined with the power and speed of sophisticated machines can create customer experiences we only dreamed of a few years ago. I´m utterly amazed by Atomize’s ability to develop a highly complex and sophisticated revenue intelligence algorithm and deliver it via an intuitive and user-friendly software solution. Atomize has understood what hoteliers and revenue managers need to operate in today’s and tomorrow’s hospitality landscape. I’m excited to be part of Atomize’s journey and support its continued global growth in the future.”

Michael has an extensive track-record of transforming businesses by driving cross-functional collaboration and developing high-performance teams in several technology companies in the hospitality field. Over the last ten years, he held executive roles with well-known revenue management software providers. Most recently he operated as the Executive VP for RateGain where he worked on expanding their pricing optimization services across vertical industries, and from 2014 to 2019 he led RMS provider Duetto’s expansion across EMEA. Michael has also worked as a senior advisor for enterprise SaaS companies to accelerate revenue growth and performance by leveraging technology partnerships, developing go-to-market plans, and designing models to improve solution delivery.

Michael has a bachelor’s degree in civil engineering from the University of Cape Town and a postgraduate degree in business administration and management from The Open University. 

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About Atomize:

Headquartered in Sweden, Atomize helps hotels worldwide maximize their revenue by automatically setting the optimal price for every room type. Today, properties ranging in size from 50 to 1250 rooms in over 50 countries across five continents trust Atomize with their pricing.

Atomize is known as an innovator and maverick in the realm of revenue management software. In 2019, it was the first RMS to develop and offer real-time price optimization which creates immense opportunities for customers to gain a competitive edge in their respective markets.

Throughout 2020, Atomize gained traction in the multi-property segment and re-positioned itself as a partner to hotel chains. The Atomize product offering translates well to the new reality of fewer staff resources and the increased need for automation and enhanced profit margins hotels and hotel groups face today. The Atomize RMS shows that a modern sophisticated tech solution for bigger operations needn’t be complex and expensive to deliver the desired results.

 

For further information please contact:

Alexandra Fjällman, CMO at Atomize, [email protected]

+46 (0) 768 52 47 63

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