The reputed Dur Hospitality has chosen Atomize as their revenue management software provider to support their expansion and hotel operations in Saudi Arabia. Dur Hospitality is a leading Saudi hospitality company established in 1976, recognized for its extensive record in managing, developing and operating a wide portfolio of well-known hotel brands and residential compounds across the Kingdom of Saudi Arabia. Their portfolio consists of multiple well-known brands such as Marriott, IHG and Makarem Hotels.
The first hotel in the group to implement Atomize is Makarem Hotels. Makarem Hotels is a saudi-based hotel group built according to the finest international standards as a brand of the well reputed Dur Hospitality.
Makarem was looking to move away from a traditional and complex RMS solution and was looking for an easy-to-use RMS but yet with a sophisticated pricing technology that could help them collect and analyze data and make price decisions for them. The market in Makkah is extremely dynamic and changes quickly- which made them realize they needed a system that could respond to market shifts instantly, in real-time to capture more revenue opportunities.
To celebrate out partnership and another important milestone for Atomize expansion in the Middle East, we arranged a signing ceremony at this years ATM in Dubai.
To get more insights behind the partnership with Dur Hospitality and their decision to go with Atomize – watch this recorded interview from The Arabian Travel Market in Dubai, May 2023.
