Ligula Hospitality Group has chosen Atomize as their exclusive Revenue Management Software provider for their entire portfolio
GOTHENBURG, SWEDEN – November 30, 2021
Ligula Hospitality Group, a major hotel group headquartered in Sweden with 45 properties and 6060 rooms across 6 brands in Sweden, Denmark and Germany, has chosen Atomize as their Revenue Management Software (RMS) provider.
After a performance benchmark across 10 hotels on full automation, Atomize was chosen as the exclusive RMS provider for Ligula Hospitality Group and all of their hotel brands; ProfilHotels By Ligula, Collection By Ligula, Motel L By Ligula, Good Morning Hotels By Ligula and Apartments By Ligula.
Ligula Hospitality Group chose Atomize’s application to fully automate price optimization and support them in growing their RGI and RevPAR across their portfolio, combined with gaining operational efficiencies through price automation. Ligula Hospitality Group has already started deploying Atomize across its portfolio and plans to have all properties activated by December.
Ligula Hospitality Group has in recent months reviewed their entire tech stack and invested heavily in a digitalization process to improve operational efficiencies and increase overall profit margin. Ligula required a modern cloud-based, easy-to-use and fully automated revenue solution that integrated seamlessly into their tech stack.
Atomize with its unique real-time price optimization engine, multi-property dashboard, future demand insights and seamless 2-way integration with their PMS provider MEWS ticked all the boxes. By emerging strongest from the performance benchmarking period, Atomize became the chosen RMS provider.
“Our team was impressed by the fully automated yielding performance that Atomize delivered during the benchmark period. Atomize is a next-gen RMS solution and we feel confident that the application will help us grow by increasing our revenues, and at the same time increase the overall operational efficiency for our staff”, says Fredrik Ternsjö, Head of Revenue, Distribution & Systems at Ligula Hospitality Group.
“Atomize is very happy to partner up and grow with Ligula. We are experiencing an overall increased demand for lean, fully automated and responsive revenue solutions from hotel groups. In order to run a sustainable operation at scale, hotel groups need to protect their cost base and at the same time leverage the benefits of automation.” said Alexander Edström, CEO at Atomize.
About Ligula Hospitality Group
Ligula Hospitality Group AB is the parent company in a group of companies that develops concepts and brands in the hotel and restaurant industry. They run hotels under the brands ProfilHotels By Ligula, Collection By Ligula, Motel L By Ligula, Good Morning Hotels By Ligula and Apartments By Ligula. Furthermore, Ligula Hospitality group operates five hotels under a franchising agreement with Radisson Hotel Group. Connected to the hotels, Ligula also runs restaurants under brands such as Angelini, La Gare, Sofiehof, Statt Verandan, The Library Bar, Pipes of Scotland and Oak Bar.
Headquartered in Sweden, Atomize helps hotels around the globe maximize their revenue by automatically setting the optimal price per room type. Atomize offers a Lean Revenue Management Software built for hoteliers that want to do more with less.
Used in more than 50 countries across five continents, by properties in the range of 50 to 1,250 rooms. In 2019, Atomize was the first RMS to solve real-time price optimization, which opens up incredible possibilities for our customers to gain a competitive edge in their respective markets. The Atomize product offering fits well with hotels and hotel groups that are facing a new reality of fewer staff resources and the increased need for automation and enhanced profit margins.
Atomize RMS shows that a modern sophisticated tech solution for bigger operations doesn’t have to be complex and expensive to operate.