Photographs & Memories – Alexandra Fjallman: Embracing the great outdoors

Alexandra Fjallman

An outdoor enthusiast with a penchant for giving extreme sports a go, our next Memory Maker landed in travel and hospitality to lead the strategic brand development of Atomize following a career working in ecommerce and building SaaS companies. While new to the revenue management and pricing space, she has quickly adopted it as her new home. 


Alexandra Fjalmann, Chief Marketing Officer at Atomize, loves a challenge, putting herself in a context that is totally new to her. Alexandra’s choice of photos illustrates her passion.

“I love to do things outdoors in nature. I think it’s important to put yourself outside your comfort zone and challenge yourself.”

A keen padel player and golfer, Alexandra enjoy seeing new places just to experience new things, who will always turn to the locals first for recommendations. 


She tells us about her rebirth in the rapids, her love for animals and desire to swim with dolphins, and why doing things with friends makes life all the more exhilarating –

“If you think an obstacle is too challenging, together with a team, you can motivate and conquer obstacles along the way.”

A perfect motto for life. 

 Treasured souvenir


Our Memory Makers choose three photographs and a treasured souvenir of places or people from their travels. The four represent moments of particular importance to them, whether personally or professionally. They take us on a journey, reflecting on the significance of a specific moment in time, the sentiment of the period, and what was going on in the world around us. 

Produced by Travel Market Life, a Haynes MarComs series. Hosted and sponsored by Atomize. 

For more episodes and details of the series Photographs & Memories, visit >

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