GOTHENBURG, SWEDEN – October 11, 2022
The largest destination resort in Europe, PortAventura World, located in Spain has chosen Atomize as their exclusive Revenue Management Software (RMS) to implement next generation dynamic real-time price optimization across its portfolio.
Atomize continues its expansion in Europe and growth within the destination- and resort segment by signing an agreement with PortAventura World to provide revenue management services to its seven 4- and 5-star hotels comprising over 2500 rooms.
PortAventura World is strategically located outside Barcelona, Spain and is the largest destination resort in Europe with around 5 million visitors a year. In addition to the seven hotels, PortAventura World is also home to a leading theme park (the only Ferrari Land Park in Europe), a water park and a convention centre with an overall capacity for up to 6,000 people.
To support the modernization of their revenue management capabilities, PortAventura world was looking for an easy-to-use RMS, supporting real-time price optimization and automation, and with the ability to holistically optimize their inventory across the entire hotel portfolio. In addition, they sought an RMS that could model market demand down per room type by processing internal and external data by self-learning machine learning (ML) algorithms. Atomize ticked all the boxes and came out as their new chosen vendor.
“Our yearly 5 million visitors come from different parts of the world to visit PortAventura World. It is a very dynamic and complex market that requires access to market data and an RMS that can make data driven decisions in real time to ensure that our hotels are optimally priced at all times. Atomize instantly detects subtle changes in the market and adjusts our rates accordingly which will help us capture more revenue opportunities and providing us with more time for strategic analysis and planning.” Says Silvia Llamas, head of revenue management at PortAventura World.
PortAventura World requires a modern and cloud-based RMS that is fully integrated with Opera, their PMS provider. Atomize’s seamless and enhanced two-way integration with PMS Opera combined with its real-time price optimization engine provides the ideal solution to deliver their desired results.
By implementing Atomize, PortAventura World expects to give a better service to the customer, adapting the price according to the demand and the market trends.
“Atomize is proud to partner up with PortAventura as one of the leading destination resorts in the world. We are experiencing a high demand for automated revenue management solutions that supports reliable, real-time price optimization and yet doesn’t require hours of training to use.” said Alexander Edström, CEO at Atomize.
About PortAventura World
PortAventura World Parks & Resort is one of the leading European destinations for holidays and family leisure. Over its 27 years of history, it has received more than 90 million visits. With a prime location close to Barcelona, the resort operates 5 themed hotels with 4 stars and 1 hotel with 5 stars (PortAventura Hotels), with almost 2,500 rooms, and a convention centre (PortAventura Convention Centre) that can hold up to 6,000 people. Its commercial offer also includes 3 golf courses (two were designed by Greg Norman) and a beach club with direct access to the beach. PortAventura World Parks & Resort also has a theme park, a Ferrari Land park that is exclusive in Europe and a leading European water park with a globally renowned range of attractions.
Headquartered in Sweden, Atomize helps hotels around the globe maximize their revenue by automatically setting the optimal price per room type. Atomize offers a Lean Revenue Management Software built for hoteliers that want to do more with less.
Used in more than 50 countries across five continents, by properties in the range of 50 to 1,250 rooms. In 2019, Atomize was the first RMS to solve real-time price optimization, which opens up incredible possibilities for our customers to gain a competitive edge in their respective markets. The Atomize product offering fits well with hotels and hotel groups that are facing a new reality of fewer staff resources and the increased need for automation and enhanced profit margins.
Atomize RMS shows that a modern sophisticated tech solution for bigger operations doesn’t have to be complex and expensive to operate.