Transforming Revenue Management with Atomize: A Success Story from The View on Hannans

About The View on Hannans

  • Company: The View on Hannans
  • Location: Kalgoorlie WA, Australia
  • Nr of rooms: 128
  • Type of property: Motel
  • Website: The View on Hannans

Nestled in the heart of Kalgoorlie, The View On Hannans is the perfect starting point for both work and exploration in the Kalgoorlie-Boulder and Goldfields region. This 4-star property is ideally situated, with the local Woolworths Supermarket and Kalgoorlie-Boulder Visitor Centre just a short stroll away. With its 128 rooms, the property predominantly caters to professionals and contractors from the natural resources sector. Guests can enjoy amenities including a BBQ area, laundry facilities, a meeting room, free onsite car parking, and Tesla charging stations.

Locals refer to Kalgoorlie as ‘Kal,’ a town that emerged during the 1880s gold rush when thousands flocked 600 kilometers east of Perth in search of fortune. This rich heritage is reflected in the town’s stunning architecture and the renowned Super Pit, one of the world’s largest open-cut mines. Beyond its vibrant mix of gold rush history and grand colonial buildings, the Kalgoorlie-Boulder region is also home to gold-rush ghost towns, offering visitors a glimpse of history. 

Despite its advantageous location and steady client base, The View on Hannans grappled with significant revenue management challenges before integrating Atomize into their operations. We recently spoke with Rachel Finney, Director of Insight Hotel Marketing to get her perspective.

The Challenge

Prior to adopting Atomize, The View on Hannans struggled with stagnant rates and lacked a dedicated revenue manager. The motel relied on manual methods for setting prices, involving extensive data entry into spreadsheets and time consuming processes for tracking market data and competitor pricing. These methods not only consumed substantial time but also left the property vulnerable to missed revenue opportunities.

The Solution

In response to these challenges, the owners of The View on Hannans decided to implement Atomize, a cloud-based revenue management system designed to automate and optimize pricing strategies. Several factors influenced this decision:

Firstly, the cloud-based flexibility of Atomize was crucial, allowing the revenue management consultant Rachel to manage rates and inventory in real time. Secondly, Atomize’s comprehensive data integration capabilities, which aggregate market data, competitor pricing, and demand trends, provide accurate and dynamic pricing recommendations. Lastly, the system’s user-friendly interface ensured that staff at all levels could manage rates effectively with minimal training.

Smooth Implementation

The implementation of Atomize was smooth and seamless, with the system quickly delivering tangible benefits. One of the most significant impacts was the dramatic reduction in time spent on revenue management tasks. Previously, setting prices required manual data entry, extensive spreadsheet use, and frequent checks of competitor rates and market conditions. With Atomize, these tasks are now automated, allowing Rachel and hotel staff to focus on more strategic activities. The simplified review process allowed quick and efficient adjustments, with Rachel now spending only a few hours per week on revenue management, freeing up time for other essential tasks.

Driving Revenue Growth

The adoption of Atomize led to significant revenue growth for The View on Hannans. By leveraging the system’s dynamic pricing capabilities, the property can respond quickly to changes in demand, maximizing revenue and occupancy rates as well as ensuring that the motel remains competitive and captures maximum revenue.

Beyond revenue management, Atomize enabled The View on Hannans to adopt more strategic approaches to various aspects of their operations. By blocking OTA bookings at 80% occupancy, the property drives direct bookings, increasing revenue and reducing commission costs. This strategy ensures that the property maximizes profitability during high-demand periods. In addition, the property also manages corporate accounts effectively, offering static rates for high-volume clients and dynamic rates for smaller accounts, allowing for better yield management. 

“I’ve been working with the View on Hannans for nearly four years. When I first came on board, the property had a static rate and no dedicated revenue management. Implementing Atomize was a great choice. It’s incredibly user-friendly, making it easy to use. With Atomize, revenue management now requires only a few hours a week, allowing us to focus on broader strategic goals.”

Rachel Finney

Future Plans

Looking ahead, The View on Hannans plans to continue leveraging Atomize to stay ahead in the competitive hospitality market. The property aims to explore additional features and integrations to further enhance operational efficiency and guest experience. They have future plans to use additional guest journey technologies, such as upselling tools and guest feedback systems, to further personalize and enhance the experience.

The partnership with Atomize has not only optimized revenue management for The View on Hannans but has also empowered the team to operate more strategically and efficiently. As the hospitality landscape continues to evolve, Atomize provides the tools and insights necessary for independent motels like The View on Hannans to thrive.

With Atomize, The View on Hannans has transformed its revenue management practices, leading to significant time savings, revenue growth, and cost efficiencies. The system’s user-friendly interface and comprehensive data integration have empowered the property to make informed, strategic decisions, ultimately enhancing their competitiveness in the market.

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