Talbot Collection Group partners up with Atomize RMS to optimize pricing across their property portfolio

The well reputed Irish hotel group Talbot Collection consisting of modern and elegant 4-star properties across Ireland’s Ancient East have chosen Atomize as their Revenue Management System (RMS). The Talbot Collection will leverage Atomize cutting-edge RMS to implement dynamic pricing to generate a revenue uplift and be able to manage all their hotels in one application.

Talbot Collection’s goal is to provide guests with an effortless experience by implementing an integrated tech stack using innovative cloud solutions to offer a smooth stay and support an efficient operation.  Atomize already has a certified and seamless 2-way integration with PMS provider Hotsoft which means Atomize can easily be activated and  become an implemented part of the tech stack to support Talbot Collection properties with automated rate updates that are based on the latest developments and demand shifts in the market.

When reviewing different RMS options, Atomize’s ability to analyze vast amounts of live demand and competitor data as part of its price assessments to suggest optimized rates stood out among the alternatives. Talbot Collection group commercial manager , was also looking for a vendor that had automation as part of their DNA which is one of Atomize found beliefs. Another important aspect for Talbot’s decision is that Atomize proved its revenue uplift potential through several client references.

“Atomize is a straightforward tool that will helps us check performance and general trends  across all properties, making it very easy to anticipate demand and respond to that accordingly with data-driven updates , crucial for a successful Yield management strategy. The team from Atomize have during the process shown to be very agile and responsive to our requests and that combined with proven success stories from multiple other Hotsoft customers makes us confident in our decision to go with Atomize. On top of that Atomize have a very disruptive product roadmap, and we are looking forward to work with such an innovative player,” says Flavia Serrano, Group Commercial Manager at Talbot Collection


“We are thrilled to have one of Ireland’s hotel groups onboard. Talbot Collection are looking for innovative solutions that can help them grow and improve the efficiency of their operation. We are happy to be part of their growth journey and are looking forward to supporting Talbot Collection’s expansion with our cutting-edge RMS,” says Alexander Edström, CEO at Atomize.




About Talbot Collection

The famous hotel group Talbot Collection consists of modern and elegant 4-star properties across the southern part of Ireland. The properties are concentrated on Ireland’s ‘Ancient East’, including Cork, Wexford, Dublin, Carlow and Tipperary, making them ideal for business and leisure travelers to this green and pleasant part of the country. Each hotel boasts a 4-star rating, and all have been refurbished with brand-new facilities including meeting rooms, conferences and fitness facilities, luxury suites, and restaurants.

Website: https://www.talbotcollection.ie/index.html


About Atomize

Atomize offers a Lean Revenue Management Software built for hoteliers that want to do more with less. Used in more than 50 countries across five continents, by properties in the range of 50 to 1,250 rooms.  In 2019, Atomize was the first RMS to solve real-time price optimization, which opens up incredible possibilities for our customers to gain a competitive edge in their respective markets. The Atomize product offering fits well with hotels and hotel groups that are facing a new reality of fewer staff resources and the increased need for automation and enhanced profit margins. Atomize RMS shows that a modern sophisticated tech solution for bigger operations doesn’t have to be complex and expensive to operate. After only two years in the market, Atomize RMS was top rated by hoteliers on Hoteltechreport.com. To learn more about Atomize, visit atomize.com or follow us at @Atomize 

Website:  atomize.com


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