GOTHENBURG, SWEDEN – March 30, 2022
The Gulf Court Hotel Business Bay in Dubai has chosen Atomize as their exclusive Revenue Management Software (RMS) provider. The Gulf Court Hotel Business Bay is owned and operated by Gulf Hotels Group (GHG) – Bahrain’s leading home-grown hospitality provider.
Atomize expands its footprint in the Middle East (ME) by signing another agreement with The Gulf Court Hotel Business Bay in Dubai, the first of GHGs seven properties to deploy Atomize, with the ambition to roll-out Atomize across their entire portfolio.
The Gulf Court Hotel Business Bay in Dubai is the latest addition to the Group’s hotel portfolio and is the Group’s first part of GHG’s regional property in its expansion plan.
The 4 star deluxe hotel with its 270 aesthetically designed rooms and suites is ideally situated within the Business Bay area and located a short drive from Dubai International Airport. The hotel provides facilities ranging from a swimming pool, gymnasium, jacuzzi, sauna, spa, a club lounge and shuttle bus services along with a variety of dining options consisting of 6 different restaurants.
Furthermore, and in an effort to continuously upgrade its services, The Gulf Court Hotel landed on Atomize to be its trusted RMS given its easy-to-use approach that could deliver high-quality price recommendations. This was one of the main selection criteria, a high percentage of reliability and prices that could be trusted.
“In a fast-paced market like Dubai it is essential to use a RMS that supports real-time price optimization and that can deliver rates of high quality that can be trusted. In Atomize we have a revenue management tool that we trust to make these data driven decisions for us and increase our revenues and operational efficiency at the same time”, says Rochelle Castillejos, Group Director of Revenue, Distribution & Optimization at Gulf Hotels Group.
Gulf Court Hotel operates on Opera PMS, a fully integrated PMS provider to Atomize. The seamless, quality two-way integration with Opera offers a strong combination to deliver tangible results.
“Atomize is proud to partner up with another forward-leaning hotel group in the Middle East. We are experiencing a high demand for lean, fully automated and responsive revenue solutions from hotel groups. In order to run a sustainable operation at scale, hotel groups need to protect their cost base and at the same time leverage the benefits of automation.” said Alexander Edström, CEO at Atomize.
About Gulf Court Hotel Business Bay
Owned and operated by Gulf Hotels Group (GHG) – Bahrain’s leading home-grown hospitality provider, the Gulf Court Hotel Business Bay is the latest addition to the Group’s hotel portfolio and is the first part of GHG’s regional expansion plan and being the first property from the group that opened in Dubai, United Arab Emirates on 1st August 2018. The 270 aesthetically designed rooms and suites, 4 star deluxe hotel is ideally situated within the Business Bay area and located just 25 minutes away from Dubai International Airport, with easy access to the commercial districts and only a 5 minutes’ drive to the Dubai Mall and Burj Khalifa. The hotel also provides facilities ranging from the swimming pool, gymnasium, jacuzzi, sauna, spa, the club lounge and shuttle bus services along with a variety of dining options to choose from like Cafe Delices, Al Waha Restaurant, Naisa Oriental Restaurant, The Other Office Karaoke, Sports On 4 and The Canal Lounge. For those staying at the Gulf Court Hotel Business Bay for business purposes, the hotel offers 5 meeting rooms with state-of-the-art audio-visual technology.
Headquartered in Sweden, Atomize helps hotels around the globe maximize their revenue by automatically setting the optimal price per room type. Atomize offers a Lean Revenue Management Software built for hoteliers that want to do more with less.
Used in more than 50 countries across five continents, by properties in the range of 50 to 1,250 rooms. In 2019, Atomize was the first RMS to solve real-time price optimization, which opens up incredible possibilities for our customers to gain a competitive edge in their respective markets. The Atomize product offering fits well with hotels and hotel groups that are facing a new reality of fewer staff resources and the increased need for automation and enhanced profit margins.
Atomize RMS shows that a modern sophisticated tech solution for bigger operations doesn’t have to be complex and expensive to operate.