Visit Group and Atomize announce a strategic partnership to revolutionize the travel industry with AI technology

Visit Group and Atomize

Gothenburg, 20240620

Visit Group, a leading hospitality and travel tech provider, has partnered strategically with Atomize, a global hotel revenue management software frontrunner. This collaboration aims to create a next-generation and full-service AI-driven technology platform catering to the travel and hospitality sector worldwide. 

Bringing together a wealth of experience spanning 30 years in hospitality and travel technology, Visit Group and Atomize are exceptionally positioned to address the evolving needs of the travel industry. This partnership combines Visit Group’s extensive e-commerce, packaging, and distribution solutions with Atomize’s advanced revenue optimization platform, which includes real-time price automation and demand forecasting.

A hallmark of this alliance is the integration and technical setup with ESS Group, a leading hotel group in the Nordics and the initiative’s first beneficiary. This collaboration highlights both technology providers’ platform’s vast potential to transform operations, guest experiences, and profitability across various hospitality industry sectors.


Alexander Edström, CEO at Atomize
Alexander Edström, CEO at Atomize

“We are excited to embark on this strategic partnership with Visit Group, this partnership is not just about enhancing operational efficiencies; it’s about redefining the guest experience and setting new benchmarks in revenue management through AI-driven solutions. Together, we are committed to empowering the global hospitality and tourism sector to exceed their potential in an ever-evolving market landscape,” says Alexander Edström, CEO at Atomize. 


This partnership extends beyond the merger of two complementary technologies; it seeks to establish a unified digital ecosystem that covers all facets of the digital travel service spectrum. From personalized booking systems to post-departure customer engagement, and from maximizing revenue to boosting operational efficiency, the collaboration between Visit Group and Atomize is designed to offer an unparalleled platform for the travel and tourism industry. This strategic initiative is supported by a total of 250 dedicated employees, servicing 3000 hotels and travel operators worldwide, and is equipped to meet the ambitious goals of today’s travel service providers.


James Dixon, CEO at Visit Group
James Dixon, CEO at Visit Group

“We are thrilled to collaborate with Atomize to unveil a solution eagerly anticipated by the broader travel industry.  Leveraging Atomize’s deep and extensive AI expertise, our partnership is not merely about addressing current needs but is a forward-looking endeavor poised to anticipate and shape the future of the travel sector.Together, our combined expertise and resources are set to revolutionize what hotel and travel operators can achieve, with ESS Group pioneering as the first to experience the benefits of this strategic partnership”, stated James Dixon, CEO at Visit Group.


This strategic partnership is poised to redefine standards of innovation, efficiency, and profitability for the industry, promising a future where cutting-edge technology seamlessly enhances customer experiences.


About Visit Group

Visit Group was founded by Magnus Emilson in Gothenburg in 1999. With 200 employees in seven countries and 2,500 customers across 25 countries, the group is a leading hospitality SaaS company in Northern Europe.  Visit Group is backed by prominent PSG Equity, a premier growth equity firm specializing in software and technology-enabled services, with offices in Boston, Kansas City, London, Madrid, Paris, and Tel Aviv. 

With its collaborative commerce platform, the group serves providers of all types of lodging, ski resorts, activities, day tours, theme parks, museums, DMOs, ferry companies as well as resellers and agents. 

Visit Group’s platform optimizes customers’ sales, dynamic packaging, distribution as well as operational efficiency. To learn more about Visit Group, visit

About Atomize

Atomize represents a cutting-edge hotel revenue management software, offering a sophisticated, AI-driven solution for dynamic pricing for hotels. Atomize leverages real-time market data, competition analysis, and demand forecasting to optimize pricing, thereby significantly enhancing revenue and operational efficiency.

Atomize’s cloud-based RMS platform is particularly noted for its capability to automate complex decision-making processes, providing hoteliers with a powerful tool to stay ahead in a highly competitive and rapidly evolving market.

Atomize is a Swedish company with its headquarters in Gothenburg and operates on a global market, the software is used in over 50 countries, on 5 continents, by hotels ranging in size from 50 to 1250 rooms. 

Focused on innovation and data-driven decisions, Atomize RMS is shaping the future of revenue management. To learn more about Atomize, visit

For further information, please contact:


Alexander Edström, CEO at Atomize

 [email protected]

+46 (0) 705 337100

Visit Group

Magnus Emilson, Founder & Executive Chairman at Visit Group

[email protected]

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