Our Mission

Increase the revenues of hotels by automatically setting the right price at every given moment, for every given channel and for every room type.

Alexander Edström

CEO
Alexander holds a MSc International Business from Gothenburg School of Economics and Commercial Law. He is former CEO of Admeta which was acquired by WideOrbit where Alexander, up until becoming CEO of Atomize, was part of the management team.

Significant experience and skills of revenue optimization, strategy and sales management, entrepreneurship, leadership, coaching, business and development.

Alexander is result and client oriented by nature. Great entrepreneurship mentality with an impressive business acumen.

Passion and genuine interest for everything digital and technology in general. Alexander is into sports - a team player with a winner mentality.
+ Biography

Leif Jägerbrand

Founder
After studying Computer Science at Chalmers University, Leif founded Admeta which was a revenue management system for online publishers. The Admeta system never lost a benchmark, not even to Google's competing product - it was proven best in class. In 2014 Admeta was acquired by Wide Orbit Inc.

Having worked with Artificial Intelligence since 2005 from a business perspective, Leif has a great understanding of its capabilities and its potential drawbacks

Among other achievements, he has paddled in a sea kayak the whole Swedish coast in one trip (2093 kilometres in 37 days), and he co-founded 8a.nu which is the biggest climbing site in the world.
+ Biography

Karim Parto

Commercial Director
While still studying for his degree in Business and Management at Gothenburg School of Economics, Karim managed to run a marketing agency of 20 employees as their CEO. His performance of an annual increase in turnover by 260% put a solid ground for his work to come.

Since then, Karim has built multiple commercial operations, including building international B2B sales teams from scratch, sometimes with minimal resources. That includes him managing every aspect of the business with the end goal of simplifying sales.

He has well-documented success engaging in technology-heavy companies ranging from ad-tech to cybersecurity.
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Gustav Arngården

Machine Learning Engineer
Gustav holds an MSc in computer science from Chalmers University and has been working as a software engineer, data scientist and technical lead for over 12 years.

His main focus has been on building highly scalable cloud-based solutions for Big Data and Machine Learning applications. Examples of projects he has been involved with relate to financial forecasting, recommendation systems, predictive marketing automation and web crawling.
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Jimmy Peterson

Machine Learning Engineer
Jimmy graduated from Chalmers University in 2006 after completing his MSc degree in Complex Adaptive Systems. Has worked with software development and machine learning for over ten years for several startups, where the most recent domains have been retail, gaming and satellite data.
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Anton Muratov

PhD, Machine Learning Engineer
Anton has an MSc degree in Mathematics (2009) from Novosibirsk State University, Russia, and a PhD degree in Statistics (2014) from Chalmers University of Technology. His doctoral thesis dealt with different models of Markov random processes, with a focus on the large-scale behaviour of complex systems.

During his postdoctoral project at KTH, Stockholm, studying streaming algorithms for big data processing, Anton received an offer from Admeta. In late 2015 Anton joined Admeta where, for two years as part of the optimization team, he developed the revenue maximization engine at the heart of the platform, as well as conducted A/B testing.

Since October 2017, Anton is excited to be a part of Atomize where he can combine his deep background in Applied Probability Theory and Statistics, interest in Computer Science and Machine Learning.
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Moisés Meza

Senior Software Engineer
Moisés obtained an MSc in Dependable Computer Systems from Chalmers University in 2008. Later that year he joined Admeta (later WideOrbit Sweden) as a software developer, where he worked for eight and a half years. During his time at Admeta, Moisés worked on almost all parts of the system, be it frontend, backend or operations, and he also had direct contact with customers, as he was responsible for handling tech support for all customers in Spain (something quite natural since he is a native Spanish speaker).

His experience has made Moisés a well-rounded developer, and he now brings this experience to Atomize, having joined in September 2017.
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Linus Valtersson

Senior Software Engineer
Linus holds a MSc degree in computer science from Chalmers University. Having more than 15 years of professional experience, he has developed everything from bowling simulators to web applications, and he's always prepared to take on a new challenge. Most recently coming from the field of real-time optimization for online advertising, Linus understands the requirements that a modern high availability system must meet to stay competitive, and he will not settle for anything less than giving the customer the best possible experience.
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Albin Lindbäck

Senior Software Engineer
Albin holds a MSc degree in computer science from Chalmers University of Technology.

With over 5 years of professional experience developing and maintaining high performance real time systems, Albin is not only bringing a diverse skillset but also a great appetite for building stable and efficient solutions.

As a result driven and quality minded software engineer, Albin is always trying to make sure the system is of the highest possible standard.
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Filippo Del Tedesco

PhD, Software Engineer
Filippo completed his bachelor program and his MSc in Computer Science in 2005 and 2008, respectively. Both degrees were awarded by University of Udine, Italy, and both programs were completed with full marks and laude.

In 2008 he moved to Gothenburg, Sweden, where he joined the language-based security team in the Computer Science and Engineering (CSE) Department at Chalmers University. He started his academic experience as a research assistant, and then he became PhD student. The PhD degree was acquired in 2014.

In October 2014 he was hired by Wideorbit Sweden, where he worked in the devops team and in the data engineering team.

In January 2018, after a brief consultancy on load testing, Filippo has started his new experience in Atomize joining the feature team.
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Board and Founding Partners

Leif Jägerbrand

Founder / Chairman of the board
After studying Computer Science at Chalmers University, Leif founded Admeta which was a revenue management system for online publishers. The Admeta system never lost a benchmark, not even to Google's competing product - it was proven best in class. In 2014 Admeta was acquired by Wide Orbit Inc.

Having worked with Artificial Intelligence since 2005 from a business perspective, Leif has a great understanding of its capabilities and its potential drawbacks

Among other achievements, he has paddled in a sea kayak the whole Swedish coast in one trip (2093 kilometres in 37 days), and he co-founded 8a.nu which is the biggest climbing site in the world.
+ Biography

Olle Langenius

Founding Partner / Member of the board
Olle Langenius Is a well-respected entrepreneur and venture capitalist from Gothenburg Sweden.

After graduating from the University of Gothenburg with an MBA in Marketing, Olle successfully built a chain of shops for exclusive menswear. Thereafter three years with Volvo Cars as MD for Volvo event management and as a part of the executive Management with Volvo Car Cooperation to build a solid Sports marketing platform.

In 2004 Layline Partners was established as a Venture capital company having made some 30 Investments in Startups as well as established communication companies. Successful exits has been made in Companies such as ICU Intelligence, Admeta, Unfors, Mastiff Media, Ecoil and More space. The latest investments are in the World leading design and concept agency, Stylt Trampoli and the AI revenue optimization company ATOMIZE.
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Mattias Silfversparre

Founding Partner / Member of the board
Mattias is an Investment Director at Fouriertransform AB and has a career with various management positions from companies such as Layline Partners, Bure Equity, Adera and management consultant at McKinsey.

Mattias holds a MSc in Industrial Engineering and Management (from Chalmers University of Technology) as well as a Master of Laws and a MSc in Economics (from School of Business, Economics and Law University of Gothenburg).
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Magnus Emilson

Founding Partner / Member of the board
Magnus is an active serial entrepreneur and tech investor. Co-Founder of Mind AB in 1996, an Internet consultancy company which was listed on the Stockholm Stock Exchange in June 2000. 

Seed financer of TradeDoubler AB in 1999, today the European leader of performance-based marketing. The company went public on the Stockholm Stock Exchange in November 2005. Was on the board from the start up to June 2006. 

Founder of Emred International, an Investment company focusing on start-up companies within the tech & hospitality industry. The company is today involved in several different ventures, both in France, Sweden and China. 

Founder and Executive chairman of Visit Group, the market leader of destination marketing and reservation software in Scandinavia.
+ Biography