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Benefits of using a Revenue Management Software

The benefits of using a revenue management software are increasing in todays unpredicted markets.  Because most familiar booking patterns have disappeared due to the Corona-crisis, and demand shifts will be unpredictable during the recovery phase. This makes it more important than ever to monitor your market, so you can keep your rates in line with the competition and don’t lose bookings to them. 

The use of a modern Revenue Management System can be the difference between failure and success during market recovery.

1. Drive more revenue 

revenue management software automates your price adjustments. By letting a software optimizing and handle your price adjustments, you will ensure to sell at the optimal price at any time and maximize your hotel revenue.

To really get ahead of the game, try the Atomize RMS. When set to automatic, the system updates your rates for you whenever necessary, so you can benefit even from the smallest developments and attract more bookings at the best rate possible in this market.

2. Improving forecast accuracy for better results

By automating your revenue management tactics you will no longer have to enter numbers manually in excel spreadsheets or report systems. This frees up time for hoteliers to do more strategic and tactical thinking around positioning their hotel on the market. 

3. Create operational efficiencies and decrease man-hours

A Revenue Management Software will decrease man-hours as it usually requires almost no manual application. Apart from positioning your hotel on the market, you will also save about 20-40 hours per month by streamlining manual workflow which gives you time to connect with your team on the floor and increase the guest-facing interaction.

Implementing an RMS lets you easily:

  • Leverage data on comp set rate changes and demand shifts in your market

  • Optimize prices automatically, 24/7/365, whenever demand changes

  • Save time and effort on market and competitor research

  • Access comprehensive BI-reporting provided by OTA Insight

Johan Forsberg, Revenue Director

“Atomize has proven themselves to be able to output price recommendations that we highly trust. ”

We are very impressed with what Atomize offers in terms of technical competence, agility, responsiveness, and overall delivery.

Johan Forsberg, Revenue Director, Gothia Towers

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