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What is real-time price optimization?

Real-time price optimization means that your rates updates in real-time to take advantages of all changes in the market, this is being done by automatically retrieving and analyzing internal and external data.

Atomize is the only RMS on the market supporting real-time price optimization. The hotels moving to real-time price optimization now will have an enormous competitive advantage in the next 24 months.

 

How it works

Real-time rate optimization has, for a long time, been seen as fiction – but not anymore.

By automatically retrieving and analyzing internal and external data, Atomize’s RMS updates a hotel’s room rates in real-time to take advantage of even the slightest changes in the market or your internal (PMS) data to maximize a property’s revenue.

That means hotels using Atomize will continuously have real-time rates pushed live, around the clock, 365 days into the future, dynamically for all room types to make sure a hotel is not missing out on revenue, room prices are updated at the highest frequency possible.

Using real-time prices ensures you’re always a step ahead of your competition when it comes to securing market share and maximizing rates during high-demand periods.

Real-time price optimization is ​included in Atomize Professional Package.

 

What are the key benefits of real-time pricing?

  • Unique competitive advantage

Since Atomize is the only RMS providing Real-Time Pricing, you will have an enormous advantage by adjusting your prices faster than your competitors.

  • Adapt to dynamic, fast-paced markets

No matter how fast your competitors update their rates, using real-time pricing optimization will keep you right in line with the market. It won’t surprise you that this highly dynamic pricing strategy will have a strong positive impact on your bottom line.​​

  • Ensure updated optimal prices when an event is announced

When there is an instant huge increase in demand, for example when a big event is announced, booking searches on that specific date hit the roof. Having access to real-time pricing in this scenario will ensure that your rooms instantly, in seconds, increase in price and you don’t risk selling out your rooms too cheap.

Dig deeper into real-time price optimization and learn why it is every Revenue Managers secret weapon >

Revenue Management System Atomize Customer

“Atomize has proven themselves to be able to output price recommendations that we highly trust. ”

We are very impressed with what Atomize offers in terms of technical competence, agility, responsiveness, and overall delivery.

Johan Forsberg, Revenue Director, Gothia Towers

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