Rated 4.8 out of 5 by 239 customers on HoteltechReport
Pricing Controls
Atomize is built on the foundation of simplifying pricing through artificial intelligence (AI) and automation while you as a user can set pricing controls to ensure the system’s approach fully lines up with your business strategy.
Leveraging AI while leaving room for a human touch
By using the pricing controls in Atomize you have the possibility to set a framework for the algorithm to ensure price recommendations that work for your property, your brand, and your market.
Establish the foundations
Develop your pricing hierarchy and determine the standard minimum and maximum rates per room type to give the algorithm the framework needed to make solid recommendations that follow your rate strategy and your brand’s pricing rules.
Prepare for special conditions
Refine your system’s approach by giving it extra information for example such as modifying the high and low seasons in your system and using historical and forward-looking demand data, event announcements, and your experience to identify these periods.
Adapt to one-off situations
On certain occasions, such as when there is a special event influencing your business, you might feel the need to adjust your prices. This could mean shifting your overall strategic or seasonal pricing or tactically adjusting the rate floor or ceiling for certain dates.
Protect your brand
Having the flexibility to influence and adjust your pricing rules in a few clicks helps you protect your brand and stay competitive at all times while avoiding a price race to the bottom.
Increase RevPAR with price automation
With 100% automated price setting you will ensure to have optimal room prices at all times to increase your RevPAR. You will adjust rates faster than your competition and more efficiently capture revenue opportunities with the right rates and offers.
Save hours of valuable time
On average, customers using Autopilot report between 12-20 hours saved per week.
Instant reaction to market shifts
Together with Real-time price optimization, the system will react to even the slightest changes in the market and you will be fully equipped to gain every revenue opportunity possible.
Scheduled Price Automation
Maybe you want to keep an extra eye on the pricing in the near future, or you want to control the prices set during an event. Or perhaps, you only want the autopilot to act on weekends when you are away from the office? The Scheduled Price Automation feature allows you to decide when the autopilot should be acting on your behalf and when it should be turned off.
In the two months we’ve been using the Min/Max setting, we’ve seen amazing growth in market share. The RGI of one of our brands has grown by 20% compared to the same time last year. I’m sure this pricing control feature played a huge role in this development. In any case, I’ll continue using it because it provides an extra option to fine-tune our pricing and improve our topline
Fredrik Ternsjö
Head of Revenue, System and Distribution at Ligula Hospitality Group.
Atomize Special Features
What sets us apart from the rest. An overview of Atomize Revenue Management System’s features and functionalities.
Multi-Property Dashboard
The Multi-Property Dashboard will help you monitor the performance of your entire hotel portfolio by providing you with aggregated KPIs. Built for Cluster- and Corporate Leaders.
Future Demand Insights
Atomize users have access to forward-looking demand data in their Atomize dashboard, essential for accurate topline predictions and relevant promotions.
Pricing Controls
In Atomize we have different pricing control options which you as a user can define to influence the pricing algorithm in a certain direction and ensure it operates in line with your hotel’s and the market-specific needs.
Restriction Management
With Atomize stay restrictions you can control the types of bookings you accept for certain dates and/or rate codes in order to optimize your inventory, drive business and avoid leaving money on the table.
