Benefits of using a Revenue Management System​

Benefits of using a Revenue Management System

Part of the Revenue Management Software Guide

The benefits of using a revenue management system are increasing in today’s unpredicted markets.  Because most familiar booking patterns have disappeared due to the Corona-crisis, and demand shifts will be unpredictable during the recovery phase. This makes it more important than ever to monitor your market, so you can keep your rates in line with the competition and don’t lose bookings to them. 

The use of a modern Revenue Management System can be the difference between failure and success during market recovery. Here are some of the main benefits of using a Revenue Management System.

Main benefits of using an Revenue Management System

1. Capture future demand and drive more revenue with the use of a revenue management system

A modern revenue management system automates your price adjustments. By letting software optimizing and handle your price adjustments in real time, you will ensure to sell at the optimal price at any time and maximize your hotel revenue.

Atomize also considers future demand data in the pricing. The future data pillar comes from Market Insight with millions of top-of-funnel search, and pricing data sources, including OTAs, GDSs, flight data, events, holidays, alternative lodging inventory, and meta-review sites. 

Demand data that reflects the hotel booking demand and booking intent in any geographical hotel market, 365 days into the future, will provide Atomize users with a unique insight into high-demand days and market anomalies.

Access to future demand data is essential for hotels to be able to capture more bookings before the competition.

To really get ahead of the game, try the Atomize RMS. When set to automatic, the system updates your rates for you whenever necessary, so you can benefit even from the smallest developments and attract more bookings at the best rate possible in this market.

2. Improving forecast accuracy for better results with a revenue management system

By automating your revenue management tactics you will no longer have to enter numbers manually in excel spreadsheets or report systems. This frees up time for hoteliers to do more strategic and tactical thinking around positioning their hotel on the market. 

3. Create operational efficiencies and decrease man-hours with a revenue management system

A Revenue Management System will decrease man-hours as it usually requires almost no manual application. Apart from positioning your hotel on the market, you will also save about 20-40 hours per month by streamlining manual workflow which gives you time to connect with your team on the floor and increase the guest-facing interaction.
 
The Atomize product offering translates well to hotels’ new reality with fewer staff resources and the increased need for automation and enhanced profit margins.

Additional benefits of implementing a Revenue Management System:

Effective hotel revenue management strategies can help hoteliers to:

  • Leverage data on comp set rate changes and demand shifts in your market

  • Optimize prices automatically, 24/7/365, whenever demand changes

  • Capture future bookings with the insights from market intelligence data

  • Save time and effort on market and competitor research

  • Access comprehensive BI-reporting provided by OTA Insight

  • Save a tremendous amount of time by using price automation
Want to learn more about the benefits of using an RMS like Atomize, check out this blog post >
 
Before investing in a new RMS, you should ask for customer references like customer testimonials and reviews.
It’s also valuable to look at every RMS ranking on Hotel Software research sites. 

Atomize is a Top rated RMS on hoteltechreport.com > 

Revenue Management System Atomize Customer

“Atomize has proven themselves to be able to output price recommendations that we highly trust. ”

We are very impressed with what Atomize offers in terms of technical competence, agility, responsiveness, and overall delivery.

Johan Forsberg, Revenue Director, Gothia Towers

“Atomize has proven themselves to be able to output price recommendations that we highly trust. ”

We are very impressed with what Atomize offers in terms of technical competence, agility, responsiveness, and overall delivery.

Johan Forsberg, Revenue Director, Gothia Towers

Revenue Management System Atomize Customer

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