Smart group booking pricing can have a big impact on the bottom line for many hotels, whether your property focuses on events and conventions or attracts leisure travel groups. Any decent Revenue Management Software today should support Group Booking Pricing, a simpler and more efficient approach to pricing group booking requests.
To determine the ideal group rate it considers factors such as:
The size of the group
Use of hotel facilities
Arrival and departure dates
Type of rooms
After entering the group’s details into the system and confirming, Atomize immediately calculates the current optimal group rate. You’ll also get a secondary price which is the lowest rate you can offer in a negotiation. If the group wants a lower rate, from a yield perspective you’d be better off selling your inventory on the open market instead.
Since groups often request proposals from multiple hotels, having a tool like Atomize can set you apart from the competition.
Not only will you be able to offer a competitive rate in line with the market, but you’ll also send it out before your competitors have even had the time to do their first round of calculations.
On top of that, you’ll know which price will bring you the highest revenue and profit for your hotel, so you can make data-driven decisions on which business to accept in the blink of an eye.
If you want to learn more about how to take the guesswork out of pricing group bookings , learn more here >
We are very impressed with what Atomize offers in terms of technical competence, agility, responsiveness, and overall delivery.
Johan Forsberg, Revenue Director, Gothia Towers