Case Study

BEST WESTERN BORÅS

"16.9% RevPAR Increase"

Best Western Borås started using Atomize at the end of 2017 and in Q1 2018 their RevPAR increased with 16.9%. The increase in RevPAR is adjusted for seasonality and considers the market trend of the city and the number of rooms that were out of order. Hence, it is a true increase that can directly be attributed to the effect of using Atomize.

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"Our ambition is to provide the best solutions and offers to our customers and guests. Atomize has proven themselves to be able to output price recommendations that we highly trust. We are very impressed with what Atomize offers in terms of technical competence, agility, responsiveness and overall delivery and we are looking forward to work with them for the long term.”
Johan Forsberg
Director of Revenue Management, Gothia Towers
"Atomize helps us a great deal by giving us insight in what our ideal pricing is for any time of the year. It keeps in account our competition, local holidays and other factors and eliminates the use of gut feeling when deciding on rates, but is purely data driven. It’s a versatile tool and very helpful with the day to day management of our rates."
Maryn G
Owner, Castillo De Monda
"Teaching Hotel Chateau Bethlehem, as part of Hotel Management School Maastricht, considers Atomize as the 'next step in hospitality'."
Harpert van Seggelen
General Manager, Teaching Hotel Château Bethlehem
"With Atomize, I can finally be without an internet connection for more than two days without worrying. I finally have a partner I can completely trust and that is remarkable for someone like me. It takes into account all the information I used to use and, in seconds, it gives me the right price."
Fabio Coppola
Chief Visionary Officer, The Yellow Rome

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